OUR History

Since the early 1980s, our founder, Lovy khosla, at Stalwart, has been involved in a family business of designing, developing, creating and exporting some of the finest home décor products to some of the finest home décor stores in the world . These home décor stores set the benchmark for design and style. Later, as the Indian government liberalized its policies there was a fast influx of technology: automobiles, gadgets, FMCG in India. The latest products were now available in India.

However, there was a big gap in home décor segment! The style for home was still just a dream for an aspiring Indian.

Lovy Khosla believed in the need among the aspiring Indians for stylish homes and superior products that would bring functionality and warmth in any home. In 2006, there was not much available in this segment in India, There was a dearth of fine products in good quality and of good value locally. Then there was the issue of convenience. The demanding consumer deserved more convienience in shopping. At that point, Lovy khosla had the vision to foresee the future of online and catalogue shopping.

He saw an opportunity to bring fantastic products of very high quality with a lot of convenience. He aimed to bring collections , word-class quality, convenience, service and style never seen before in the Indian market.

In March 23, 2006, India’s only lifestyle mail order catalogue company,
Elvy was launched with one showroom in Saket, thousands of catalogues and a fully functional website.
ELVY was launched as a pioneer into an industry that did not exist.

International Quality

Great Value for Money

Great Value for Money

Exclusively Handpicked Products

Exclusively Handpicked Products


We want our customers to enjoy the experience of having beautiful homes and offices by styling them with the most functional and beautiful products. We value our customers to feel the satisfaction at home, they have never felt before with wonderful products of international quality at the best possible price. We will work tirelessly around the world to source finest products so that their homes and offices can be decorated with the same standard as best in the world.


Our goal is to bring extremely stylish products of a superior quality at a great value for every aspiring Indian's home with high levels of customer delight. We are a value driven company and our core values include excellent customer service, consistent performance, convenience and building strong relationships.


ELVY was founded by Lovy and Vandana Khosla in March 2006. Under the umbrella of Stalwart Creations, a key player in the lifestyle business for over 60 years and a reputed exporter of premium handicrafts to countries around the world.

Lovy Khosla

Managing Director

Conceptualizing and creating since the year 2006, Lovy has been working in unison with Vandana to create a wonderful mix of tantalizing objects of desire, style and elegance, further enhanced by feminine artistry. He is a visionary entrepreneur equipped with a degree in Engineering from the United States of America. With an unmatched experience of over twenty years of developing and manufacturing exclusive products for some of the best designers in the world, Lovy integrates his expertise for the betterment of the online shopping experience. He believes in India as the largest international shopping destination in the world, and is on roll to cater to this niche market through Elvy.
Streamlining and expanding the Elvy belief, he makes sure that the brand reaches a wider audience with every passing year. The yin to Vandana's yang, they are a formidable team storming ahead changing the gifting and decor industry one product at a time!

Vandana Khosla

Creative Director

"Inspired from beautiful decor collections across borders, we put together a range of exquisite products to match the expectations of our customers and offer them something exclusive. The aim at Elvy is to give our patrons the best from around the world. Curating an exclusive decor and lifestyle range from 12 different countries, we give our customers a varied palette to choose from at great prices . Each product bears the Elvy hallmark promising quality and elegance", says Vandana Khosla, the founder and creative director. When she started in 2006, her aim was to introduce her customers to an easy shopping experience. It has been a decade and with every collection her zeal and her drive continues to grow. Elvy curates the collection of superlative quality and native to countries around the world for their well travelled customers. The company delivers pan India!
Vandana believes that premium lifestyle products have always been intrinsic to Indian homes for centuries and her brand Elvy reflects that. She carefully articulates this unique retail venture with her innate sense of aesthetics and her love for the unconventional. Well versed and well-travelled, Vandana has collaborated with leading international design labels to bring exquisite, elegant and artistic products to the Indian market.