OUR History

Since the early 1980s, our founder, Lovy khosla, at Stalwart, has been involved in a family business of designing, developing, creating and exporting some of the finest home décor products to some of the finest home décor stores in the world . These home décor stores set the benchmark for design and style. Later, as the Indian government liberalized its policies there was a fast influx of technology: automobiles, gadgets, FMCG goods in India. The latest products were now available in India.

However, there was a big gap in home décor segment! The style for home was still just a dream for an aspiring Indian.

Lovy Khosla believed in the need among the aspiring Indians for stylish homes and superior products that would bring functionality and warmth in any home. In 2006, there was not much available in this segment in India, There was a dearth of fine products in good quality and of good value locally. Then there was the issue of convenience. The demanding consumer deserved more convienience in shopping. At that point, Lovy khosla had the vision to foresee the future of online and catalogue shopping.

He saw an opportunity to bring fantastic products of very high quality with a lot of convenience. She aimed to bring collections , word-class quality, convenience, service and style never seen before to the Indian market.

In March 23, 2006, India’s only lifestyle mail order catalogue company,
Elvy was launched with one shop in saket, thousands of catalogues and a fully functional website
. ELVY was launched as a pioneer into an industry that did not exist.

International Quality

Great Value for Money

Great Value for Money

Exclusively Handpicked Products

Exclusively Handpicked Products


We want our customers to enjoy the experience of having beautiful homes and offices by styling them with the most functional and beautiful products. We value our customers to feel the satisfaction at home, they have never felt before with wonderful products of international quality at the best possible price. We will work tirelessly around the world to source finest products so that their homes and offices can be decorated with the same standard as best in the world.


Our goal is to bring extremely stylish products of a superior quality at a great value for every aspiring Indian's home with high levels of customer delight. We are a value driven company and our core values include excellent customer service, consistent performance, convenience and building strong relationships.


ELVY was founded by Lovy and Vandana Khosla in March 2006. Under the umbrella of Stalwart Creations, a key player in the lifestyle business for over 600 years and a reputed exporter of premium handicrafts to countries around the world.

Lovy Khosla

Managing Director

Inspired by the opportunity to bring stylish home décor products to the Indian market, Lovy Khosla decided to blend the Indian retail experience with an innovative approach of catalogue shopping. Consequently, She founded ELVY Lifestyle, while he was the Founder and Managing Director of Stalwart Lifestyle. Lovy is a visionary entrepreneur armed with a degree in Engineering from the United States of America and over twenty years of experience in manufacturing exclusive products for some of the best design houses in the world. Lovy has used his expertise to bring the catalogue shopping concept to the burgeoning Indian market. He envisions India as the largest international shopping destination in the world, and is taking steps to fulfill that potential through ELVY.

Vandana Khosla

Creative Director

"Inspired from beautiful trinkets across borders, we put together a range of exquisite products to match the expectations of our customers and offer them something exclusive. Each product bears the Elvy hallmark promising quality and elegance", says Vandana Khosla, the founder. When she started in 2006, her aim was to introduce her customers to an easy shopping experience. It has been a decade and with every collection her zeal and her drive continues to grow. Vandana believes that premium lifestyle products have always been intrinsic to Indian homes for centuries and her brand Elvy reflects that. She carefully articulates this unique retail venture with her innate sense of aesthetics and her love for the unconventional. Well versed and well-travelled, Vandana has collaborated with leading international design labels to bring exquisite, elegant and artistic products to the Indian market. Armed with her professional design training and her intuitive ability to spot trends, Vandana in a nutshell is all about premium designing. Juggling between photo shoots, product launches, manufacturing, sourcing and creative art direction, Vandana is the creative force that breathes life into the Elvy products. This power woman is not only the life behind Elvy Lifestyle but also a doting mother to two kids and a deeply cherished homemaker. She believes that her family is the strength and the inspiration for her work that keeps the fire in her alive!.