OUR History

Since the early 1980s, our founder, Lovy khosla, at Stalwart, has been involved in a family business of designing, developing, creating and exporting some of the finest home décor products to some of the finest home décor stores in the world . These home décor stores set the benchmark for design and style. Later, as the Indian government liberalized its policies there was a fast influx of technology: automobiles, gadgets, FMCG goods in India. The latest products were now available in India.

However, there was a big gap in home décor segment! The style for home was still just a dream for an aspiring Indian.

Lovy Khosla believed in the need among the aspiring Indians for stylish homes and superior products that would bring functionality and warmth in any home. In 2006, there was not much available in this segment in India, There was a dearth of fine products in good quality and of good value locally. Then there was the issue of convenience. The demanding consumer deserved more convienience in shopping. At that point, Lovy khosla had the vision to foresee the future of online and catalogue shopping.

He saw an opportunity to bring fantastic products of very high quality with a lot of convenience. He aimed to bring collections , word-class quality, convenience, service and style never seen before to the Indian market.

In March 23, 2006, India’s only lifestyle mail order catalogue company,
Elvy was launched with one shop in saket, thousands of catalogues and a fully functional website
. ELVY was launched as a pioneer into an industry that did not exist.

International Quality

Great Value for Money

Great Value for Money

Exclusively Handpicked Products

Exclusively Handpicked Products


We want our customers to enjoy the experience of having beautiful homes and offices by styling them with the most functional and beautiful products. We value our customers to feel the satisfaction at home, they have never felt before with wonderful products of international quality at the best possible price. We will work tirelessly around the world to source finest products so that their homes and offices can be decorated with the same standard as best in the world.


Our goal is to bring extremely stylish products of a superior quality at a great value for every aspiring Indian's home with high levels of customer delight. We are a value driven company and our core values include excellent customer service, consistent performance, convenience and building strong relationships.


ELVY was founded by Lovy and Vandana Khosla in March 2006. Under the umbrella of Stalwart Creations, a key player in the lifestyle business for over 60 years and a reputed exporter of premium handicrafts to countries around the world.

Lovy Khosla

Managing Director

Inspired by the opportunity to bring stylish home décor products to the Indian market, Lovy Khosla decided to blend the Indian retail experience with an innovative approach of catalogue shopping. Consequently, he founded ELVY Lifestyle, while he was the Founder and Managing Director of Stalwart Lifestyle. Lovy is a visionary entrepreneur armed with a degree in Engineering from the United States of America and over twenty years of experience in manufacturing exclusive products for some of the best design houses in the world. Lovy has used his expertise to bring the catalogue shopping concept to the burgeoning Indian market. He envisions India as the largest international shopping destination in the world, and is taking steps to fulfill that potential through ELVY.

Vandana Khosla

Creative Director

It all began 10 years back, when she was building her home and wanted to accessorise it with beautiful and stylish products, Vandana Khosla realised the dearth of these products in India. With her background in interior design and her passion for products she became the creative force behind Elvy. Vandana uses her innate aesthetic flair as well as her professional design training to curate beautiful lifestyle products from around the world. Well traveled and well-versed with the developments in the lifestyle market, she has collaborated with leading international design and export firms and has brought the same elegance, finesse and artistic sensibility to ELVY.

Elvy is India’s iconic home décor brand that presents high quality standards in luxury lifestyle with beautiful products exclusively handpicked from all around the world for every aspiring Indian's home with high levels of customer delight. We want our customers to enjoy the experience of having bespoke homes and offices by styling them with the most functional and high utility products. We offer our signature collection and products across Home Décor, Serving, Bar, Office, Travel & Outdoor  for the stylish home décor seekers. Elvy also offers a wide variety of luxe gifting. Our customers can also shop Elvy products online and at our retail stores all over the country across New Delhi, Gurgaon, Ludhiana, Hyderabad .
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